OLED77B42LA- 2024 LG B42LA 77" 4K OLED Smart TV

This LG 77” 4K television balances breathtaking image quality with sophisticated technology and design. Featuring SELF-LIT OLED, pixels light up independently with no backlight to dull their glow. You’ll get perfectly black scenes with infinite contrast and 100% colour accuracy. This stunning model also includes LG’s α8 Gen 5 AI Processor, delivering a spectacular visual and audio experience by optimising and enhancing picture and sound whatever the source. Plus, as the OLED77B42LA is equipped with the webOS smart platform, you’ll have access to an array of apps and streaming services as well as Freeview Play and various connection options.